News 5 March 2019

Presentation of the Apartment Configurator at the SMK workshop

We tend to think that the greater the choice, the happier we are. However, the opposite is actually true: too much choice overwhelms us and makes us unhappy.

SMK workshop

At the workshop for the Swiss Chamber of Real Estate Brokers (SMK), we explained the choice paradox as it relates to fittings and furnishings (interiors) for a new apartment and showed how the Apartment Configurator tackles this problem. The slides of the presentation can be found below.