Presen­tation of the Apartment Confi­gurator at the SMK workshop

We tend to think that the greater the choice, the happier we are. However, the opposite is actually true: too much choice overwhelms us and makes us unhappy.

SMK workshop

At the workshop for the Swiss Chamber of Real Estate Brokers (SMK), we explained the choice paradox as it relates to fittings and furnishings (interiors) for a new apartment and showed how the Apartment Confi­gurator tackles this problem.